Cadillac ELMIRA | zwangdesign

top of page

Jack Wang_Logo_Version 19-19_edited_edit

Projects

About

Home

ELMIRA

Cadillac ELMIRA Smartwatch

Surface Modeling/ Concept/ Styling

2024 | Spring | 4 Weeks

The Cadillac ELMIRA is a smartwatch that translates Cadillac's iconic aesthetic into the watch market.

*Images on this page are for demonstration purposes only in a non-profit educational context. They do not represent or endorse the actual products or services of Cadillac.

Brand Aesthetic

cadillac-celestiq-electric-designboom-ba

Cadillac's design is a harmonious blend of precision and elegance, characterized by sharp, angular lines, sculptural forms, and a modern interpretation of timeless luxury.

Design Direction

my24-escalade-v-gallery-scroller-interior-steering-wheel.avif

Iconic Shield Elements

Vertical Crystal Light

Sharp Lines

Metallic Details

Concept Development

Surface Modeling Process

Modeled half-side to create the basic shape of the watch

Surface refinement of the half-side of the watch

Mirrored the half-side of the watch surface and converted it into a solid body

Added LED lights to both sides of the watch

Added additional details and sensors to the back of the watch

Refined the surface of the watch band

The refined, unclosed-band watch has been completed

Changed the watch band to the closed position

Modeled half-side to create the basic shape of the watch

Surface refinement of the half-side of the watch

Mirrored the half-side of the watch surface and converted it into a solid body

Added LED lights to both sides of the watch

Added additional details and sensors to the back of the watch

Cadillac ELMIRA Smartwatch

Cadillac Smartwatch Closed Band Rendering.135.jpg

Cadillac Smartwatch Closed Band Rendering.145.jpg

CMF Exploration

Cadillac Smartwatch Closed Band Rendering.148.jpg

Cadillac Smartwatch Closed Band Rendering.151.jpg

In Scenario

Cadillac logotype 1.png

BE ICONIC

Cadillac Smartwatch Closed Band Rendering.133.jpg

bottom of page