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ELMIRA


Cadillac ELMIRA Smartwatch
Surface Modeling/ Concept/ Styling
2024 | Spring | 4 Weeks
The Cadillac ELMIRA is a smartwatch that translates Cadillac's iconic aesthetic into the watch market.
*Images on this page are for demonstration purposes only in a non-profit educational context. They do not represent or endorse the actual products or services of Cadillac.
Brand Aesthetic

Cadillac's design is a harmonious blend of precision and elegance, characterized by sharp, angular lines, sculptural forms, and a modern interpretation of timeless luxury.
Design Direction

Iconic Shield Elements

Vertical Crystal Light

Sharp Lines

Metallic Details
Concept Development






Surface Modeling Process

Cadillac ELMIRA Smartwatch




CMF Exploration



In Scenario

BE ICONIC

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